Built on Real Experience, Not Hype

We started tarenovixa because we saw too many franchise owners struggling with finances that nobody explained properly. Turns out, running a franchise means dealing with territory fees, supplier contracts, and cash flow patterns that most accountants never see. We've spent years working with franchise networks across Australia, and we think that matters.

How This Actually Started

Back in 2019, a client walked into our office with a franchise agreement and asked if the numbers made sense. We spent three hours going through territory performance data, royalty structures, and seasonal variations. That conversation changed everything.

Most franchise owners get general business advice. But franchise finances work differently—you're paying ongoing fees, following set supplier arrangements, and competing with other franchisees in nearby areas. These specifics matter when you're trying to figure out if your location can actually turn a profit.

So we built tarenovixa around that reality. We work with franchise owners who need someone who understands these particular challenges, not just generic small business accounting.

Financial planning session with franchise documents and territory maps

What We Actually Care About

These aren't corporate values printed on a poster. They're the things we talk about when we're deciding whether to take on a new client or how to handle a tricky situation.

Territory Economics

Every franchise location has different economics. We dig into the actual numbers—foot traffic patterns, local competition, supplier costs for your area. Generic advice doesn't help when you're trying to decide if that second location makes sense.

Honest Conversations

Sometimes the franchise opportunity someone's considering just won't work in their market. We'd rather tell you that upfront than watch you struggle for two years. Not every territory is profitable, and pretending otherwise helps nobody.

Network Context

Franchise networks have their own dynamics. We've seen how different franchisors support their owners, which ones have realistic forecasts, and where the hidden costs usually appear. That context matters when you're evaluating options.

Who You'll Actually Work With

We're a small team. That means when you call, you get the same person who knows your situation, not a call center.

Rhys Dunford

Franchise Finance Advisor

Rhys worked in franchise development for eight years before joining us in 2021. He's the one who usually catches the issues in franchise disclosure documents that everyone else misses. If you're evaluating a franchise opportunity, you'll probably talk to him first. He's also weirdly good at predicting which food franchises will actually work in suburban shopping centers.

Franchise territory analysis with performance charts

Meeting room with financial planning materials

Our Actual Process

We're not going to promise revolutionary methods. What we do is pretty straightforward—we just do it with specific franchise knowledge that most financial advisors don't have.

When someone comes to us, we start by looking at their specific franchise network. What are the typical margins? How do high-performing locations in that system actually operate? What seasonal patterns should they expect? Then we build financial models based on realistic scenarios, not the optimistic projections in the franchise brochure.

Territory analysis using actual franchise network data, not industry averages
Cash flow modeling that accounts for franchise-specific fee structures
Ongoing support that adapts as the franchise relationship develops
Clear explanations without the jargon that makes most financial advice unhelpful